Current Business & Development Pre-Conference

Business & Development Pre-Conference

Professional Development

The SCSBC would like to extend an invitation to attend a day of professional development and discussion round tables on Friday, November 1 – one day before the SCSBC Leadership Conference.

The purpose of this day will be to spend time together exploring concepts and issues uniquely associated with your role in a Christian school setting. We are excited to have our four presenters join us for the day, Mike McCormack, Brenda Erickson, Janet Edmison, and Christiane Sim. We’re looking forward to an interactive and informative day of professional development.

Business Schedule:
10:00 – 11:00 • Cyber Insurance for Schools
Did you know that one in five educational institutions have been targeted by ransomware or malware attacks, most commonly through the unsuspecting download of malware or through phishing attacks? Mike and Brenda will share information on how schools should be managing cyber risks and why cyber insurance is so important.
11:00 – 12:00 • Business Continuity Plans – Tracey Yan
Attendees will walk through some tabletop exercises to assess their ability to recover quickly after an emergency from the finance office perspective. A new checklist will help schools develop plans for the recovery of business operations.
12:00 – 1:00 • Lunch
1:00 – 2:00 • Roundtable group discussion

Development Schedule:
10:00 – 10:15
• Welcome and Introductions
10:15 – 11:45 • Donor-Centered Writing: Using story to build meaningful connection with donors
For your donors, giving is always personal. This means donors have a need for meaningful connection with the charities they care about. One of the most effective ways to build that connection is to share stories with our donors that matter to them. The words we choose when crafting solicitations, thank you letters, reports and newsletters are important. Donor-centered writing powerfully connects our donors to their impact. In this session, you will learn how to create donor-centered communications that position the donor as the hero – from the photo caption to the headline to the story. When you make this shift, your donors will give more and forge a lasting commitment to your organization.
Learning Outcomes:
• Explore the reasons why donors stop giving and the impact donor-centered writing can have on your retention rate and bottom line
• Learn the 4 pillars of strong donor-centered writing with examples and opportunities to practice
• Review tips and tricks that will take your donor-centered writing to the next level
11:45 – 12:00 • Brainstorm Roundtable Topics
12:00 – 1:00 • Lunch
1:00 – 2:00 • Roundtable group discussion


Mike McCormack is the Director of Business Development and Risk Management Services with the Westland Insurance Group Ltd. He has over 25 years of experience in commercial insurance providing insurance placement, support services and risk management solutions to a variety of clients in wide range of sectors including Educational Institutions and Non-Profit Organizations. Mike is a Graduate with Honours of the Insurance Institute of Canada’s Fellowship (FCIP) program, as well as a the Certified Risk Manager (CRM) with the Global Risk Institute.

Brenda Erickson has over 30 years experience in commercial insurance and owned her own agency for 10 years which gives her an abundance of knowledge in all areas of insurance. She holds her Chartered Insurance Professional designation (CIP) from the Insurance Institute of Canada as well as Canadian Accredited Insurance Broker (CAIB). For eight years she taught the CAIB program to students through the Insurance Brokers Association of B.C.

Janet Edmison is a strategic thinker with nine years of experience fundraising for small and mid-sized non-profits including Cystic Fibrosis Canada and Union Gospel Mission. Passionate about sharing the vision and mission of organizations making an impact around the world, Janet excels at developing strategies and materials that change the game for small teams with limited resources.

Christiane Sim has over 10 years of experience in Annual, Mid-level and Legacy Giving program management, with a focus on innovative strategies for stewardship, cultivation, solicitation and retention. At Fawkes + Holly, Christiane works with charities of all sizes to develop creative fundraising solutions that increase revenue and donor retention. She has a B.A. in Art History, an Associate Certificate in Fundraising Management, and is a Certified Fund Raising Executive (CFRE).

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